news/articles
Companies spend thousands on logos and branding aimed at putting a positive gloss over their products. But what if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding? Viktor Hertz, a designer from Uppsala in Sweden, has decidedmore
A logo is regarded as among the most essential parts for one’s establishment or organization. Its primary purpose is to show the qualities of the company to the target audience at their first glance. It helps a lot in letting your prospective customers recall what products or services you aremore
Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access. Careful controlmore
As a member of the design community you have probably heard the expression ‘KISS’ before. For those of you who haven’t, it stands for ‘Keep it Simple Stupid’. It’s an established design rule that you should not over-complicate your layouts, but rather focus on the core aims for your page.more
For most brands, recognition is everything. Occasionally you’ll encounter a company that seeks to create a air of exclusivity by shunning popular appeal, but for the large part companies need you to spot them immediately. Brand recognition isn’t about making a good first impression, it’s about up-selling; creating a way,more




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